Inspiration: Not Myself Today

Blok Design devel­oped the inter­ac­tive “Not Myself Today” Campaign for Partners in Mental Health, with the goal of improv­ing men­tal health in Canada. The goal was to cre­ate an expe­ri­ence that would draw peo­ple into a con­ver­sa­tion, encour­age a new, more open rela­tion­ship with their feel­ings, and inspir­e them to pledge their sup­port. Blok cre­ated a spec­trum of moods and cor­re­spond­ing colours that peo­ple could iden­tify with, select and wear, then took it to the street.

via Design Work Life


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